Nike — Purpose Moves Us

Every two years, Nike releases a report on its sustainability efforts. Historically, the primary audience has been the industry and academia. However, this time, Nike aimed to engage conscious consumers by showcasing content based on five core values. The challenge was to authentically and genuinely tell this story through athletes. We tackled this challenge by creating a website that served as one component of our omnichannel campaign. This platform allowed us to effectively convey the narrative and connect with the target audience.