ABOUT
I've spent the better part of two decades building brands — from scrappy startups to names like BMW, Nike, Fender, and Lego. What I love most
is taking something messy or overcomplicated and turning it into a system that actually makes sense — and looks good doing it.
is taking something messy or overcomplicated and turning it into a system that actually makes sense — and looks good doing it.
Along the way I've run my own studio, led in-house teams, and come up through agencies. That range means I'm just as comfortable setting strategy in the room as I am getting into the weeds on craft with a team.
Right now I'm Associate Creative Director at CENTR, leading a full
brand and product refresh — new positioning, a rebuilt visual system,
and a sharper digital experience end to end.
brand and product refresh — new positioning, a rebuilt visual system,
and a sharper digital experience end to end.
I lead with curiosity, a lot of empathy, and a low tolerance for noise.
I mentor designers, partner closely with the people I work with, and
try to spend my energy on things worth doing well.
I mentor designers, partner closely with the people I work with, and
try to spend my energy on things worth doing well.
Less noise, more impact.
CLIENT ROSTER
