ABOUT
I'm a Creative Director and brand strategist with nearly two decades shaping brand, product, and digital experience for companies from early-stage startups to global names like BMW, Nike, Fender, and Lego. My work turns complex problems into clear, resonant systems — and ships the kind of craft that lifts equity, engagement, and conversion.
I've founded a studio, led in-house teams, and climbed the agency ranks. That range means I can zoom out to set strategy and positioning, then stay hands-on to raise the creative bar alongside the team.
Today I'm Associate Creative Director at CENTR, leading
a full brand and product refresh — sharpening positioning, rebuilding the visual system, and elevating the digital experience end-to-end.
a full brand and product refresh — sharpening positioning, rebuilding the visual system, and elevating the digital experience end-to-end.
I lead with curiosity, empathy, and a bias for clarity.
I mentor designers, partner closely with cross-functional leaders, and stay committed to working
on products, with people, and for purposes worth
the effort.
I mentor designers, partner closely with cross-functional leaders, and stay committed to working
on products, with people, and for purposes worth
the effort.
Less noise, more impact.
CLIENT ROSTER
