ABOUT
I’m a designer, art director, and minimalist based in Orange County, California.

Born and raised in Germany, I discovered my love for design early on. After exploring various industries—including a stint as a flight attendant—I ultimately committed to a career in design.

With nearly two decades of experience, I’ve established myself as an expert in design and branding. My journey has taken me from freelancing and founding my own design studio to working for agencies and in-house for brands. I’ve climbed the agency ranks and earned my stripes at startups, making me a creative powerhouse and a fearless, steady design leader.

As a seasoned design practitioner turned director, I’m passionate about fostering a creative, collaborative culture of high-performers. I thrive under pressure, remain deeply dedicated, and am solution-oriented.

Currently, I serve as an Art Director at Fender Musical Instruments, where I lead creative efforts across all channels. I excel at maintaining a high-level vision while working closely with my team and getting my hands dirty.

DURING MY TIME IN THE DESIGN INDUSTRY, I HAVE GAINED EXPERIENCE IN A WIDE RANGE OF AREAS, INCLUDING PRINT CATALOGS, DESIGN SYSTEMS, ILLUSTRATION, AND ON-SET ART DIRECTION.

I love sharing my experience by mentoring up-and-coming designers. From the start of my career, I’ve committed to working on products, with people, and for purposes I believe in. Passion and dedication have always driven my work, and they’ve never let me down.

Whether working with agencies, brand-side, or early-stage startups, I’m all about building amazing products, processes, and teams.

I lead with curiosity, empathy, and an open mind, ready for whatever comes next.
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