In collaboration with Fender, we explored the concept of Originality and how the American Original series of instruments celebrates the very best design features from the 50s, 60s and 70s, while offering the modern player the playability and technology of now. This full 360° campaign comprised of multiple product videos, including a Hero spot and six individual Artist videos, along with cut-downs for paid media and social, as well as deliverables for digital, OOH, print, retail and a full product catalog.
