Rui Hachimura
Rui Hachimura made history, becoming not only the first Japanese-born player to be selected in the first round of the NBA Draft but also securing an endorsement deal with one of the most iconic basketball outfitters in the world — The Jordan Brand. Our task was to create a sub-brand for this exceptional athlete, drawing inspiration from Rui Hachimura's heritage, his passion for anime, and the rich Japanese Samurai culture.
Client: Jordan Brand Project: Athlete Branding Agency: ModOp
