Life Spectacular

As an Art Director at ModOp I helped launch The Residences at BahaMar, from positioning to branding to an integrated sales campaign. With a target audience of ultra-high net worth individuals, we positioned these luxury homes as part of your legacy: not just a real estate investment, but the family memories you'll keep and pass on to the next generation.

Client: BahaMar Project: Launch Campaign Agency: ModOp

Results
18+ million website visits between 2018-2019
Resulted in over $60M booked on-line
Reached max capacity 6 months after campaign launch
Resort revenue grew +40% from 2018 to 2019
BahaMar contributed 12% of Bahamian GDP 2020
Resort sustained 5,000+ jobs in 2020