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Brand Identity & Launch Campaign for a fitness studio situated inside one of Frankfurt's tallest office buildings—the Messeturm. The concept was designed to meet the needs of business professionals, offering quick 15-30 minute sessions, as well as intense 1-hour burnouts. The gym emphasizes that time is not an excuse here; you can easily schedule a workout session during your lunch break or participate in the early morning or late-night classes. With 24-hour access and exhilarating views, this fitness studio is the ultimate boost for your workout journey.