Grow more. Waste less.
Certain corporate cards have long been viewed as old-school status symbols, but the reality is that they often encourage wasteful spending through points and rewards systems. In response to this issue, Eric Glyman and Karim Atiyeh founded Ramp, a unique corporate card integrated with financial software designed to empower businesses to work, spend, and save more intelligently. Our branding for Ramp introduces a new kind of status symbol, one that values financial integrity and practicality. The Ramp brand exudes both modern boldness and sophisticated restraint. The design incorporates a sense of drama and scale, complemented by an energizing highlight color that signifies exponential growth. Moreover, we ensured that the physical card itself would make visionary business leaders proud to present. As evidence of its rapid success, Ramp has recently been valued at an impressive $8 billion, making it the fastest-growing startup in NYC.
Client: Ramp Project: Branding/Product Design Agency: Collier Simon
